Olympus OM-D E-M5 Mark II + M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens (Black) (OL241ELAAALGYHANMY-22467367)
Olympus OM-D E-M5 Mark II + M.Zuiko ED 14-150mm f/4-5.6 II Lens (Silver) (OL241ELAAALGYKANMY-22467369)
Olympus OM-D E-M5 Mark II + M.Zuiko Digital ED 12-50mm f/3.5-6.3 EZ Lens (Silver) (OL241ELAAALGYFANMY-22467365)
Olympus Corporation is a manufacturer of both optics and reprography products and its headquarters is based in Shinjuku, Tokyo, Japan. The Japanese manufacturer was established on October 12, 1919, and upon entering the manufacturing market, specialized in both thermometers and microscopes. Olympus dominates the major share of the global market that specializes in gastrointestinal endoscopes. It has an approximate 70 percent share of the worldwide market with an approximate value of $2.5 billion. Mitsubishi, who makes Nikon, and Sony jointly 17 percent of Olympus, as two of the biggest camera makers, globally.
Olympus released its first camera in 1936, the Semi-Olympus I. The first high tech camera series released by Olympus was the Pen, which was launched in 1959 with a half-frame format, which allowed 72 photographs in an 18 x 24 mm format to be shot employing a standard 36 exposure film roll. These features made Pen cameras, both the most portable and compact for their era. Olympus was the first to introduce a micro-cassette. Olympus' Pearlcorder L400 was released in the 80's as the lightest and smallest micro-cassette voice recorder ever sold.
The Olympus OM System
Later, the full-frame OM system, a professional 35 mm SLR system was designed by the same design team that developed the Pen system design team. The SLR system facilitated the release of both Canon and Nikon's best-selling products. The OM system ushered in an innovative trend towards cameras and lenses having a more compact design, which were significantly smaller than that of its competitors. It exhibited novel and innovative design features, such metering and OTF (off-the-film) flash automation. The system eventually included a variety of 14 different bodies equipped with a myriad of useful accessories and about 60 Zuiko-branded lenses.
The Olympus Quick Flash Camera
In 1983, Olympus partnered with Canon to brand a line of video recording devices, which were in turn, manufactured by JVC. The line was entitled, "Olympus Video Photography", which even secured the notable photographer Terance Donovan to assist with promoting the line of video photography products! An updated second version of the product system was released just a year later.
Tsuyoshi Kikukawa, who would later serve as Olympus' President, had the foresight to understand the rising demand for the digital SLR. He is credited with Olympus' digital photography strategy, as the man who battled for Olympus' dedication to enter the high-resolution photographic product market. Consequently, Olympus released a camera that exhibited 810,000-pixel digital features in 1996 for the mass market at a time when typical resolution offerings of Olympus' rivals' were less than half of what Olympus offered.
In 1997, Olympus released a 1.41 million pixel camera to the mass market. By 2001, Cannon's yearly turnover resulting from digital photography was mover ¥100 billion. The company by this time was manufacturing compact digital cameras and began to design the "Four-Thirds System" standard for single-lens digital reflex cameras. Olympus' Four Thirds system DSLR camera was released in 2010. Olympus, under the Zuiko brand, is the largest manufacturer of Four-Thirds lenses.
Olympus cameras at one point exclusively employed the XD-Picture Card as storage media. However, this storage choice is less desirable than formats that are more common, and contemporary cameras can employ both SD and compact-flash cards. The latest development is Olympus' focus on the "Micro Four Thirds" system.
By covering an all-inclusive product range and a reactive market with creative technological innovations, Olympus has gained the edge in the global market that specializes in gastrointestinal endoscopes with about 70% of the global market share, valued at approximately $2.5 billion. On September 28, 2012, Olympus and Sony announced their joint venture to develop new surgical endoscopes that exhibit a resolution of 4,000 or better, featuring the capability of 3D.
Olympus announced in 2015 that both Sony and Fujifilm offered Olympus the option of developing a capital alliance for the purpose of focusing on interchangeable-lens, mirrorless cameras, otherwise known as an MILC.
Olympus Scientific Products
Olympus had been a manufacturer of both optics and microscopes for industrial and medical use since its origins. In fact the first microscope was manufactured by Olympus, which was entitled, the Asahi. Presently, Olympus is a globally renowned microscope manufacturer that offers a comprehensive microscope range, which covers uses from routine studies and education to state-of-the imaging systems for employment in both material and life science.
Olympus Industrial Products
Olympus not only manufactures, but sells digital cameras and high-speed video cameras, industrial scanners, flaw detectors, transducers, thickness gauges, probes, image analysis software, industrial video-scopes, fiber-scopes, light sources, and XRD and XRF analyzers.
Medical & Surgical Products
Olympus manufactures ultrasound, endoscopic, endotheraphy, electrocautery, both cleaning and disinfection equipment. The world's first flexible endoscope was both manufactured and co-developed by Olympus.