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HTC is a company that has been designing smart phone and tablet devices since its inception in 1997. The company is based in Taiwan in New Taipei City, and has slowly been developing into one of the leading smart phone companies throughout the world. The company has focused its products on the Windows mobile technology but has now developed its products to other devices, such as the Android phone. Since 2010 the HTC Company has been primarily focusing on smartphone technology for the Windows phone and for the Android phone. The company has struggled to dominate within the smartphone market and was only at 3% in terms of its global share in 2013. However, this had risen by 2015 to 7.2% with the successful sales of the HTC one M8.
The company began developing devices that focused on wireless and handheld devices in the year of 1998. The company is also known for developing the first smartphone of Android technology. It also developed the first smart phone in 2002 that used Microsoft technology. It then used this technology to create the Microsoft 3G phone in 2005. The company was recognized for its achievements in 2011 and was awarded manufacturer of the year at the Mobile world Congress. In the year of 2011 the company became more popular than Nokia, putting it in third place in the world as a dominant smart phone developer, behind Samsung and Apple. The company has carried out several advertising campaigns, one of you which used the famous actor Robert Downey Junior. This new marketing campaign was used throughout YouTube and was also then used in cinemas and on televisions.
The company has been ranked as the one of the most innovative companies in the world and was placed at number 31 by Fast Company. The company is also known for sponsoring sports such as cycling and were the official sponsors of the HTC high road cycling team, who were the most successful cycling team between the years of 2009 and 2011. The company also became the official sponsors of the UEFA championship league in 2012 and carried out a three-year sponsor. The company also focuses its attention on helping Google create new tablet devices such as the Nexus 9. There is no stopping for HTC is coming out with new and better devices!